ABOUTEA7 is the sports line of Emporio Armani and was created in 2004 from an idea by Giorgio Armani, who decided to develop a line with a strong sporting identity, distinguishing it from Emporio Armani, which instead offers fashion collections. A proposal that celebrates the world of sport and its values, such as dedication, sacrifice, and teamwork, graphically represented by the logo featuring the number "7".
The result is a line that combines technical innovation, essential design, and a strong sporting identity, while maintaining the stylistic DNA of the Armani brand. The line continues to evolve through research on materials, technologies, performance, and collaborations with the international sports world.
EA7 SPORTS SPONSORS AND AMBASSADORS
Over the years, the brand has become a partner and sponsor of events and athletes, supporting them during official competitions and all training sessions. Among the most iconic collaborations, since 2012 EA7 Emporio Armani has been the official supplier of uniforms for Team Italy during the Olympic and Paralympic Games. Among the professional athletes currently sponsored by EA7 are well-known names from tennis, skiing, and swimming: Sofia Goggia, Simone Barlaam, Aleksandr Bublik, Veronika Kudermetova, Lorenzo Sonego, Simone Bolelli, Andrea Vavassori. The highest expression of the brand’s connection with sport is best represented by Olimpia Milano: since 2004, the Milan basketball team has been part of the Armani world, and EA7 is the official title sponsor.
OUR MISSION
Promoting the sport identity of the brand, characterized by a strong Technicality without forgetting the Stylish design nature, typical of the Armani DNA.
"I have always loved sport because for me it represents, at the highest level, the human capacity for stamina, courage, will, the proud affirmation of the individual and the generosity of team play. The intelligent use of discipline and the habit of loyal challenge give life to a blend that gives great energy to those who practice sport."
WHAT THE EA7 LOGO MEANSThe EA7 logo combines the acronym EA, which stands for Emporio Armani, with the number 7, chosen as a symbol of excellence, energy, and competitive spirit. The number 7 also encompasses different sports, associating them with the values that best represent the brand:
Basketball and teamwork Water sports and passion Mountains and style Driving and courage Training and sacrifice Tennis and determination Golf and confidence
The line was created with the aim of bringing Armani’s style and aesthetic research into the world of technical sportswear, creating garments designed for training, performance, and leisure time.
