Giorgio Armani x Kith | Giorgio Armani IL

DREAMS OF THE DUNE

Giorgio Armani and Kith present Dreams of the Dune, the third chapter of the collaboration between the Italian fashion house and Kith, the New York-based lifestyle brand and retailer founded by Ronnie Fieg, known for its contemporary approach blending fashion, culture and streetwear.

The new Giorgio Armani x Kith menswear collection brings together two complementary visions: Giorgio Armani’s relaxed elegance and tailoring heritage meet Kith’s contemporary, urban language, creating a collection that reinterprets the distinctive codes of both brands.

Dreams of the Dune explores an essential and sophisticated menswear wardrobe, defined by soft volumes, deconstructed shapes and a balance between refinement and modernity. The collection will be available from October 16, 2026.

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The desert landscape defines the visual identity of Dreams of the Dune, the Giorgio Armani x Kith collection. Suspended atmospheres, wind-shaped surfaces and sun-faded tones inspire an essential and sophisticated chromatic universe.

The collection’s palette gradually evolves from shadow to light, translating the nuances of the desert into a sequence of natural and luminous tones that runs throughout the visual language of Dreams of the Dune.

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The Dreams of the Dune palette unfolds through a chromatic progression that moves from black and deep blue to dark brown, earthy and leather-inspired tones, before reaching sand, greige, grey and ice white.

This gradual transition from shadow to light defines the visual identity of the Giorgio Armani x Kith collection and found its most evocative expression in the runway show presented at sunset in the Agafay Desert, south of Marrakech.

The collection reinterprets Giorgio Armani’s distinctive tailoring codes through relaxed silhouettes and fluid construction. Deconstructed jackets, soft shoulders, wide-leg trousers and enveloping volumes define a natural, contemporary sense of elegance. Alongside the tailoring, utility-inspired elements introduce a more dynamic and functional dimension, creating a dialogue between sartorial refinement and an urban attitude.