For the Armani Group, guaranteeing an exclusive and satisfying customer experience is a vital component in its customer-focused approach, which seeks to immerse them in the unique brand identity during every purchasing experience. The Armani style meets customer expectations and requirements both through the excellence of the product and through the details of the services offered: the way the sales outlets are furnished, maintaining the website and social media pages, advertising, appropriate customer service management and, above all, meticulous attention to direct interaction between customers and personnel, who are constantly and painstakingly trained. The combination of these elements enables us to ensure that every customer who encounters the world of Armani has the best possible purchasing experience.
In consideration of the coronavirus emergency, the Armani Group undertook a series of initiatives to support affected communities.
Electric FIAT 500
The environmentally-friendly electric vehicle has been designed in collaboration with FIAT and is part of a charity project in support of Earth Alliance, the non-profit organisation founded by Leonardo DiCaprio that fights climate change and the loss of biodiversity throughout the world.
Initiated as of 2016, the Armani Group has deployed a priorities analysis process in alignment with the requirements provided for in international standards relating to sustainability reporting. This process has enabled identification of the most relevant issues for the Group and its stakeholders.
SUPPORTING AND INVOLVING COMMUNITIES
The Armani Group feels an integral part of the area and the communities in which it operates and, over time, has established relationships with institutions, the world of culture and humanitarian associations, supporting projects, including long-term ones, which are in line with its values.
The attention to the well-being and development of employees is one of the five pillars of the Group’s sustainability strategy.
EMPORIO ARMANI GREEN PROJECT
Emporio Armani once again pledges its active involvement in sustainable development with a plan for expanding green areas in nine different regions of the world where the brand has a working presence, operating alongside specific local organisations.
ENVIRONMENTAL PROTECTION AND THE EFFICIENT USE OF RESOURCES
Creating a good product requires creativity, artisanship, experience and the finest materials, with a strong awareness that each type of process has an impact on the surrounding environment.
For the Armani Group, guaranteeing an exclusive and satisfying customer experience is a vital component in its customer-focused approach, which seeks to immerse them in the unique brand identity during every purchasing experience.
SUPPLY CHAIN MANAGEMENT
It is only through close cooperation with those involved in the entire value chain that an Armani product can be created and stand the test of time, becoming the perfect expression of fusion between creativity, style and innovation.