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Inspired by the original 1995 Giorgio Armani design and in response to the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design. An expression of luxury in the brand’s purest style, la Prima is now available in new shapes and colours.

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La Prima, the bag that encapsulates my idea of elegance and personality, of style and function, came from the need to offer an emancipated and sophisticated woman an accessory fit for her wardrobe. A practical bag and therefore roomy and pleasant to use, yet unmistakably Armani in design. Focusing on quality and understatement, I can say that I have created a bag which, in an extremely natural way, depicted and continues to depict my idea of feminine style.


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Mini palmellato leather gradient la Prima handbag
NOK 14,500
Small, gradient palmellato leather la Prima bag
NOK 17,500
Large, gradient palmellato leather la Prima bag
NOK 20,000
Mini palmellato leather gradient la Prima handbag
NOK 14,500
Small, gradient palmellato leather la Prima bag
NOK 17,500
Large, gradient palmellato leather la Prima bag
NOK 20,000
Medium palmellato leather gradient la Prima Boston bag
NOK 21,000 This item is sold out
Large, gradient palmellato leather la Prima bag
NOK 20,000
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NEW SHAPES AND TEXTURES

The la Prima family expands with new models and styles that reflect the season’s spirit. See palmellato leather in a new light with ombre shading that follows the bag’s profiles, while monochromatic stitching gives life to romantic, feminine floral motifs on the iconic shoulder bag. A new messenger bag, larger than ever before and designed to accessorise casual city looks, adds to the selection of daytime bags.

Large la Prima pebbled leather messenger bag
NOK 19,000
Large la Prima pebbled leather messenger bag
NOK 19,000
Small la Prima hobo bag in palmellato leather
NOK 14,300
Small la Prima hobo bag in palmellato leather
NOK 14,300
Medium la Prima shoulder bag in crinkled patent leather
NOK 15,500
Mini la prima bag in hand-grained leather
NOK 9,515
Mini la prima bag in hand-grained leather
NOK 9,515
Mini la prima bag in hand-grained leather
NOK 9,515
Mini la prima bag in hand-grained leather
NOK 9,515
EXCLUSIVE PALETTE

A delicate pastel tone in perfect harmony with the season is a feature of the Online Exclusive versions. Explore the special styles.

Online Exclusive
Palmellato leather La Prima mini bag with shoulder strap
NOK 12,100
Online Exclusive
Small palmellato leather La Prima bag
NOK 15,950
Online Exclusive
Large palmellato leather La Prima bag
NOK 13,750
DISCOVER THE COLLECTION FOR MEN
La Prima briefcase in tumbled leather
NOK 17,050 This item is sold out
La Prima card holder in tumbled leather
NOK 2,850
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