Inspired by the original 1995 Giorgio Armani design created to meet the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design.

Epitomising the brand’s style, la Prima is all about luxury in an ever-expanding selection of shapes, materials and colours that are inspired by the collection to follow seasonal trends.

A sophisticated new interpretation with a smoother shape. A tailoring-inspired style featuring smooth, deconstructed lines, highlighted by stitching details that accentuate the softness beloved of the world of Armani ready-to-wear.