Iconic, essential looks that resonate with the rhythm of music and the collective atmosphere of clubbing. 

It's time to think about next season's looks: for men, the protagonist is the allover liquid effect print, while the women's side plays by mixing black and blue, creating a style reminiscent of the world of motors.

Start thinking about the new looks for the season with the new collection drop: the men's selection is characterised by color blocks and shiny details, while the women's side features black and white and the 'signature' logo.

A cultural melting-pot, a desire to connect with others, an enriching and continual exchange. Show off your Armani Exchange spirit with pieces from the Icon Project collection.

It was in Soho, New York, that Giorgio Armani decided to open the first Armani Exchange store in 1991, after founding the brand that same year. It is this lively Manhattan neighborhood that the designer has chosen to open the new Armani Exchange U.S. flagship store. We invite you to stop in and discover the world of A|X at 536 Broadway, New York, NY 10012.

Summer is approaching it's time to wear bright, vitamin-packed colors for looks full of energy. Tones for him include blue and red, while women's outfits feature lime green mixed with tropical-inspired prints.

The connection between A|X and the world of music is only growing stronger, and this selection proves it. Create looks to enjoy the best moments of summer with clothing and accessories inspired by summer music festivals.

The style continues to blossom with looks with a strong character. The man reflects the denim soul of A|X with a mix of fabrics, contrasting piping, and tone-on-tone all-over logo print. The woman's spotlight is on refined details, such as the devoré print and light chambray and linen fabrics.

Neutral tones and light fabrics characterize this selection perfect for the arrival of spring. The men's garments with a utility appeal are enriched by tone-on-tone prints recalling the brand's logo, while in the women's looks the protagonists are linen and a pattern reminiscent of waves.