Summer is approaching it's time to wear bright, vitamin-packed colors for looks full of energy. Tones for him include blue and red, while women's outfits feature lime green mixed with tropical-inspired prints.

It was in Soho, New York, that Giorgio Armani decided to open the first Armani Exchange store in 1991, after founding the brand that same year. It is this lively Manhattan neighborhood that the designer has chosen to open the new Armani Exchange U.S. flagship store. We invite you to stop in and discover the world of A|X at 536 Broadway, New York, NY 10012.

The connection between A|X and the world of music is only growing stronger, and this selection proves it. Create looks to enjoy the best moments of summer with clothing and accessories inspired by summer music festivals.

The style continues to blossom with looks with a strong character. The man reflects the denim soul of A|X with a mix of fabrics, contrasting piping, and tone-on-tone all-over logo print. The woman's spotlight is on refined details, such as the devoré print and light chambray and linen fabrics.

Neutral tones and light fabrics characterize this selection perfect for the arrival of spring. The men's garments with a utility appeal are enriched by tone-on-tone prints recalling the brand's logo, while in the women's looks the protagonists are linen and a pattern reminiscent of waves.

"Basics by Armani" is the 90s claim that transports you to the past to retrace the brand's identity. Its style and spirit characterize garments with an essential mood, designed to become wardrobe essentials.

Reducing water consumption, waste and carbon emissions. These are three ways to change the future of fashion through sustainable production methods and a more responsible use of the earth's resources. Armani Exchange is fully committed to all the above thanks to the brand’s focus on recycled and organic fabrics and materials.

Start breathing the air of the new season with the Spring Summer 2023 Collection: cool, urban and decisive looks capable of awakening from the torpor of winter.

Blue, grey, beige: these iconic colours that represent the brand’s style are the protagonists of the new collection drop, which combines the casual, urban spirit of A|X with Armani allure.