En un contexto en el que la responsabilidad social es cada vez mayor, la política del grupo Armani presta especial atención a la protección de los clientes y al impacto ocasionado en el medio ambiente, y se vale de proyectos que respaldan su negocio para implicar a todas las partes interesadas y la cadena de suministro de sus productos.
Las plantas de producción, las instalaciones y las tiendas se supervisan periódicamente para garantizar el cumplimiento normativo y para fomentar en dichos contextos una mejora continua del rendimiento medioambiental, gracias a la reducción de cualquier posible desperdicio de recursos y materiales.
Algunos de los principales compromisos del grupo son:
• La implicación por parte de todo el personal, a través de la comunicación y las iniciativas encaminadas a aumentar la sensibilización para reducir el consumo de papel, agua y electricidad.
• El uso de las mejores técnicas disponibles para optimizar el consumo y minimizar los desechos en las reformas de sus instalaciones.
• La adopción de métodos operativos y aspectos organizativos que tienen en cuenta la protección del medio ambiente.
• El interés por la diferenciación de los desechos para reciclar, llevada a cabo dentro de la empresa y con la intervención de las partes externas.
Con el fin de mejorar de forma gradual pero constante el rendimiento medioambiental, el grupo tiene como objetivo establecer, a corto plazo, objetivos cuantificables.
Incluso el papel utilizado en el embalaje y las tareas de oficina está en el punto de mira en lo que respecta a la certificación de su origen, la recogida selectiva y el reciclado.
Por este motivo, el grupo ha decidido adoptar y desarrollar una política de compra que contempla la obtención de papel y cartón, la selección de productos fabricados con fibras vírgenes certificadas según los estándares del Consejo de administración forestal (FSC): el principal sistema de certificación forestal independiente.
Este es también el motivo por el que se elaboraron las directrices de embalaje para las tiendas Armani, que pretenden suprimir todo el laminado y el uso de materiales que dificulten o impidan el reciclado del papel, para promover el uso de tinta a base de agua y fomentar la cooperación exclusiva con proveedores certificados.
The Armani Group has also redefined logistics with a new approach of respecting and protecting the environment.
Collaborations with suppliers have made it possible for the Group to adopt a series of technologies for packaging, logistics solutions and procedures that make it possible to improve efficiency without penalising quality of service.
The measures taken include centralising warehouses and introducing new software that tracks all stages of transportation and allows the use of vehicles to be rationalised.
In the case of road transport, suppliers must fulfil specific requirements, such as using vehicles that do not run on petrol and organising journeys efficiently. Alongside this, packaging technology and design are also taken into consideration to reduce shipping volumes and vehicle overloading.
The Armani Group pays particular attention to the environmental impacts generated directly by the production hubs, offices and sales outlets that it owns or which are under its direct control.
The activities in this context can be traced back to three major areas:
• Adopting adequate organisational methods and the best techniques available to optimise energy and water consumption and to minimise waste;
• Paying attention to waste separation;
• Involving personnel and raising awareness about issues related to environmental protection.
Efficient design of the premises and sustainable mobility
The new office buildings in via Bergognone, Milan have been designed and built in accordance with energy efficiency criteria: the roofs have solar panels for electricity production, all the lights are LED with motion detectors and the window and door frames guarantee building insulation. All electricity consumption is carefully monitored over time in order to ensure constant optimisation.
To promote sustainable mobility, there are electric charging points for employees to recharge their bicycles, scooters and cars, as well as an electric shuttle between the Milan offices.
Armani Green Outlet
Attention to sustainability is transverse: it starts from the product and reaches the place where it is presented.
From this perspective, the Group has developed an innovative concept, applied for the first time to the Sanremo and Hong Kong Armani Outlets, and which will be extended to all outlets opening soon.
Made exclusively from eco-sustainable, recycled and recyclable materials, these sales areas are light, versatile structures. The structure is stripped back to the essentials, with the use of natural insulation applied directly to the interior walls making it possible to considerably improve energy performance and reduce consumption as a result.
The furniture is predominantly composed of interchangeable, modular, freestanding structures. Panels and display elements, which can be used long-term, are made from 100% recyclable steel, in turn produced with a high percentage of recycled material. The wooden details come from wood waste and the fabric ones from waste textiles; solidified paper pulp is used for certain elements and the components using nylon yarn are sourced from discarded fishing nets to mention just some of the typical elements. Even the ceiling is made from 100% recyclable aluminium beams, assembled in such a way so as to allow the minimum use of resources for the management of the facilities or for any maintenance operations.
This ambitious project and its circular approach is a symbol of the virtuous route taken by the Armani Group which has, for some time, been working to ensure that its development is sustainable.
The Armani Group is one of the signatories to the Fashion Pact, the document signed by leading international fashion houses to protect the planet, promoted by the French president Emmanuel Macron and presented at the G7 summit in August 2019. This important initiative demonstrates the serious, practical commitment of the Armani Group and the fashion industry to tackle the issue of climate and environmental protection with the shared understanding that this is an urgent matter.
The goals of the Fashion Pact are concentrated in three main areas: stopping global warming, with an action plan for zero greenhouse gas emissions; restoring biodiversity to re-establish natural ecosystems and protect species; and protecting the oceans by reducing the negative impact that the fashion industry has on them.
The Group selects only high-quality raw materials that ensure customer satisfaction, while being consistent with sustainability values. Stylistic creativity combines with the constant search for new materials to create unique products that are sustainable over time. This is also facilitated by the Group’s close collaboration with suppliers and the main international working groups.
Efforts to guarantee the traceability of each product and knowledge of each phase of its life cycle make it possible to identify areas of improvement for more transparent, qualitative and informed procurement.
Cotton is one of the most used raw materials in the textile industry. To reduce its environmental impact, the Armani Group has introduced several alternative procurement sources for the cotton used in its creations.
Alongside organic cotton, which has been introduced in various productions, the Armani Group has created products, especially jeans, with cotton linked to the Cotton made in Africa initiative (CmiA – https://www.cottonmadeinafrica.org/en/standards#). Launched by the Aid by Trade Foundation, this project guarantees the cotton’s traceability and helps improve the living conditions of the African growers and their families through targeted education programmes. The main objectives include raising awareness of growing techniques that preserve the fertility of the soil and the quality of watercourses.
Recycled raw materials
With the aim of combatting waste and reducing environmental impact and industrial waste, the Group has intensified its research on the use of recycled raw materials: polyester obtained from recycling plastic bottles, nylon from recovering fishing nets abandoned in the sea, denim recovered from industrial production and regenerated leather.
The items produced include the uniform of the Olimpia Milano team, the first version of which was launched on Earth Day 2018. The top was created using a technical fabric obtained from recycled plastic bottles (re-PET) and was definitively adopted by the team to demonstrate its commitment to a matter of fundamental importance.
Emporio Armani collections offer a denim obtained through an innovative process based on the use of chitosan, a natural, biodegradable substance derived from recycling a food industry by-product. This substance, which is already used in agriculture and medicine, is used as an alternative to the chemical substances normally used to fix the colour, resulting in a reduction in water and energy consumption.
The Fur Free Policy
In the Autumn-Winter 2016/17 season, the Group removed products made with animal fur from all of its collections following an agreement with the Fur Free Alliance.