It is only through close cooperation with those involved in the entire value chain that an Armani product can be created and stand the test of time, becoming the perfect expression of fusion between creativity, style and innovation.
WHAT SUSTAINABILITY MEANS FOR THE ARMANI GROUP
“The philosophy underpinning my brand has always been sustainability: through my work, I offer clothes that last and can be worn for many years […]. It is vital to adopt a sustainable position nowadays. The question of ethics even comes before strategy.” – Giorgio Armani
For the Armani Group, being a brand that symbolises fashion and luxury means knowing how to create unique products, combining aesthetics, quality and innovation with a strong system of values.
Not only is the Group known for the inimitable hallmark style of its products, but also for the principles guiding its actions, which are laid down in its Code of Ethics. These principles are inspired by the concept of substance and the conviction that sustainability means, first and foremost, creating a system capable of enduring through time, with respect for all the resources that the Group draws on and with the awareness that the future of generations to come depends on the choices of today.
Not only is a change in the fashion industry desirable, it is necessary. The Armani Group intends to make a concrete contribution, both directly, by taking action within its value chain, and collectively, by making its experience available to initiatives promoted by institutions and business groups in the sector.
The Armani Group’s commitment to sustainability is expressed in five different areas, overseen on a daily basis and sustained by concrete initiatives: customers, the supply chain, the environment, human resources and community.
SUPPLY CHAIN MANAGEMENT
For the Armani Group, guaranteeing an exclusive and satisfying customer experience is a vital component in its customer-focused approach, which seeks to immerse them in the unique brand identity during every purchasing experience.
ENVIRONMENTAL PROTECTION AND THE EFFICIENT USE OF RESOURCES
Creating a good product requires creativity, artisanship, experience and the finest materials, with a strong awareness that each type of process has an impact on the surrounding environment.
SUPPORTING AND INVOLVING COMMUNITIES
The Armani Group feels an integral part of the area and the communities in which it operates and, over time, has established relationships with institutions, the world of culture and humanitarian associations, supporting projects, including long-term ones, which are in line with its values.
Initiated as of 2016, the Armani Group has deployed a priorities analysis process in alignment with the requirements provided for in international standards relating to sustainability reporting. This process has enabled identification of the most relevant issues for the Group and its stakeholders.
The attention to the well-being and development of employees is one of the five pillars of the Group’s sustainability strategy.
Electric FIAT 500
The environmentally-friendly electric vehicle has been designed in collaboration with FIAT and is part of a charity project in support of Earth Alliance, the non-profit organisation founded by Leonardo DiCaprio that fights climate change and the loss of biodiversity throughout the world.
In consideration of the coronavirus emergency, the Armani Group undertook a series of initiatives to support affected communities.