It is only through close cooperation with those involved in the entire value chain that an Armani product can be created and stand the test of time, becoming the perfect expression of fusion between creativity, style and innovation.
ENVIRONMENTAL PROTECTION AND THE EFFICIENT USE OF RESOURCES
Creating a good product requires creativity, artisanship, experience and the finest materials, with a strong awareness that each type of process has an impact on the surrounding environment.
Therefore, the Armani Group is committed to monitoring the processes involved in creating its products and selecting materials according to precise sustainability criteria.
This requires investments in the search for innovative solutions and partnerships to pursue a process of continuous improvement.
The Armani Group is one of the signatories to the Fashion Pact, the document signed by leading international fashion houses to protect the planet, promoted by the French president Emmanuel Macron and presented at the G7 summit in August 2019. This important initiative demonstrates the serious, practical commitment of the Armani Group and the fashion industry to tackle the issue of climate and environmental protection with the shared understanding that this is an urgent matter.
The goals of the Fashion Pact are concentrated in three main areas: stopping global warming, with an action plan for zero greenhouse gas emissions; restoring biodiversity to re-establish natural ecosystems and protect species; and protecting the oceans by reducing the negative impact that the fashion industry has on them.
Starting from 2021, the electricity purchased by the Armani Group’s companies, offices, production sites and stores in Italy will be coming exclusively from renewable sources. The same measure will be progressively adopted by branches and points of sales located in Europe and in the rest of the world.
Supply of electricity from renewable sources will allow a reduction in greenhouse gas emissions, which will be duly accounted for in the Group’s Sustainability Report for the relevant year.
This new important step of the Group in the path towards an increasingly sustainable business is part of a more extensive commitment taken by joining in 2019 the Fashion Pact, the international coalition of companies in the fashion industry focusing on three main environmental objectives: climate, biodiversity and oceans.
The Group selects only high-quality raw materials that ensure customer satisfaction, while being consistent with sustainability values. Stylistic creativity combines with the constant search for new materials to create unique products that are sustainable over time. This is also facilitated by the Group’s close collaboration with suppliers and the main international working groups.
Efforts to guarantee the traceability of each product and knowledge of each phase of its life cycle make it possible to identify areas of improvement for more transparent, qualitative and informed procurement.
Cotton is one of the most used raw materials in the textile industry. To reduce its environmental impact, the Armani Group has introduced several alternative procurement sources for the cotton used in its creations.
Alongside organic cotton, which has been introduced in various productions, the Armani Group has created products, especially jeans, with cotton linked to the Cotton made in Africa initiative (CmiA – https://www.cottonmadeinafrica.org/en/standards#). Launched by the Aid by Trade Foundation, this project guarantees the cotton’s traceability and helps improve the living conditions of the African growers and their families through targeted education programmes. The main objectives include raising awareness of growing techniques that preserve the fertility of the soil and the quality of watercourses.
Recycled raw materials
With the aim of combatting waste and reducing environmental impact and industrial waste, the Group has intensified its research on the use of recycled raw materials: polyester obtained from recycling plastic bottles, nylon from recovering fishing nets abandoned in the sea, denim recovered from industrial production and regenerated leather.
The items produced include the uniform of the Olimpia Milano team, the first version of which was launched on Earth Day 2018. The top was created using a technical fabric obtained from recycled plastic bottles (re-PET) and was definitively adopted by the team to demonstrate its commitment to a matter of fundamental importance.
Emporio Armani collections offer a denim obtained through an innovative process based on the use of chitosan, a natural, biodegradable substance derived from recycling a food industry by-product. This substance, which is already used in agriculture and medicine, is used as an alternative to the chemical substances normally used to fix the colour, resulting in a reduction in water and energy consumption.
The Fur Free Policy
In the Autumn-Winter 2016/17 season, the Group removed products made with animal fur from all of its collections following an agreement with the Fur Free Alliance.
The Group’s efforts to reduce the environmental impact of its activities has also involved product packaging, which is constantly being innovated following the logic of the circular economy with preference given to recycled materials in the design phase and taking care to recycle any remnants once they have been used.
FSC-certified paper and cardboard and recycled and recyclable materials
Purchasing paper and cardboard has involved the selection of products composed of certified fibres according to the standards of the Forest Stewardship Council (FSC – https://it.fsc.org/it-it), which ensure that they are sourced from forests that are responsibly managed from an environmental, social and economic perspective.
Recycled materials are also used in all Group lines, from the packaging on a greater extent, to supports for clothes and labels.
• The shopping bags for all lines are free from plastic inserts and are made from recycled paper, in percentages that range from 50% for the Giorgio Armani line to 40% for the Emporio Armani and Armani Exchange lines. In addition, the handles of the shopping bags are made from 100% recycled paper, except for the Giorgio Armani line where they are 100% recycled polyester. In this way, the shopping bags are completely recyclable at the end of their life;
• The stickers on Giorgio Armani and Emporio Armani line garments are made entirely from paper without a plastic coating;
• The ribbon used for Giorgio Armani packaging is made from 100% recycled polyester;
• The covers for the Giorgio Armani and Emporio Armani lines are made from 100% recycled polyester and metal buttons and seals have been eliminated;
• The hangers used in the Emporio Armani line are made from recycled ABS from industrial production waste;
• The boxes used for Emporio Armani shoes are all made from 100% recycled cardboard, while those for the underwear lines are made from 40% recycled PET.
The Armani Group has also redefined logistics with a new approach of respecting and protecting the environment.
Collaborations with suppliers have made it possible for the Group to adopt a series of technologies for packaging, logistics solutions and procedures that make it possible to improve efficiency without penalising quality of service.
The measures taken include centralising warehouses and introducing new software that tracks all stages of transportation and allows the use of vehicles to be rationalised.
In the case of road transport, suppliers must fulfil specific requirements, such as using vehicles that do not run on petrol and organising journeys efficiently. Alongside this, packaging technology and design are also taken into consideration to reduce shipping volumes and vehicle overloading.