Against a background of increasing social responsibility, the policy of the Armani Group pays particular attention to consumer protection and the impact on the environment, and through projects that are aimed at supporting its business, it aims to involve all stakeholders and its product supply chain.
The Armani Group is world renowned for its fashion and lifestyle products, with instantly recognisable aesthetics and a style that has evolved over the years to reflect the current zeitgeist and meet the needs of contemporary consumers, whilst remaining true to its DNA.
The brand’s reputation as one of the world’s best-known designer names for the past four decades is the result not only of creativity but also of constant attention to the quality of its products and the needs of its customers.
In today’s rapidly changing world, with better informed and more responsible consumers, any forward-looking company will recognise that the concept of beauty and superior craft is inseparable from sustainability.
In 2016 the Armani Group, in agreement with the Fur Free Alliance, announced its commitment to cease the use of animal fur, for all its products.
Starting from the Autumn/Winter 2016/2017 season, all the garments in the Armani Group’s collections will therefore be fur free.
“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals”, said Giorgio Armani
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion”, said Joh Vinding, Chairman of the Fur Free Alliance.