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Emporio Armani - ea7_sportour_winter_edition

Taking Flight: The Story of Emporio Armani and Linate

From the moment an aircraft touches down at Linate airport, passengers visiting Italy's fashion capital are greeted with open wings by the iconic Emporio Armani eagle logo crowning the largest hangar on one of the main international air gateways of Milan.

The impressive structure itself dates back to the 1930s and while most aircraft hangars serve merely functional service and storage purposes, this one stands out for its understated character balanced out by its sheer prominence.

The minimal design of the sign conveys the studied aesthetic of the Emporio Armani brand, launched a little over a decade earlier in 1981, and exemplifies Giorgio Armani’s deep affection for a metropolis that has won his heart over time and again and marked his foray into fashion.


The unmistakable neon rooftop blaze hovering above the tarmac –dubbed the "Emporio Armani" Hangar– has become a familiar sight for first-time and returning travellers alike, welcoming arrivals to the city with style since October of '96.

Serving as a prelude, in 1991 the designer unveiled custom created uniforms for Italian carrier Alitalia’s female cabin crew staff, opting for his signature neutral color palette and relaxed silhouettes. Flight attendants strutting down the runway, above the clouds, reiterated just how essential fashion is to Milan’s identity.

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