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Has created a capsule collection of clothes and accessories inspired by the digital world. It has been exclusively designed for Greater China.

EA DIGITAL CAPSULE

Chinese actor Zheng Kai features in photos and videos dedicated to this exclusive
Digital Capsule Collection. The shots depicting him highlight the importance of the technological element for this project – it characterises the entire selection of garment.

The elements that define this collection are numerals, signs, symbols, pixels, geometric shapes, cuts and prints, along with the predominance of black.

Accessories

Accessories reflect the lifestyle brought about by modern technology.

For Him

The menswear features a whole wardrobe of dynamic pieces suitable for outdoors: numbers appear in pixelated graphics on each item, as if every design was born with the mark.

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For Her

The womenswear collection includes a long trench coat with elastic logo-bands on the sleeves, and long and short windbreakers, as well as jumpers, dress trousers and sweat pants with logo bands on the sides.

Emporio Armani Digital Capsule Pop-up Store

HONG KONG

Date: 30 August – 9 September 2018
Venue: Atrium I, Gateway Arcade, Harbour City, Hong Kong
Exclusive Items: Limited edition phone case
(printed with numbers 1-31; each style is limited to 10 pieces)

SHANGHAI

Date: 28 September 2018 – 7 October 2018
Venue: Atrium I, Jung An Kerry Centre, Shanghai
Exclusive Items: Limited edition phone case
(5 pieces each for numbers 1-4 and 6-31; and 55 pieces for number 5,
which will be specially made to celebrate the 5th anniversary of the
Emporio Armani Jing An Kerry Centre store;
there is also a “NO.5” printed polo shirt)

BEIJING

Date: October 12- October 21, 2018
Venue: Atrium zone 1, Oriental Plaza, Beijing

Watch the campaign video of
Emporio Armani testimonial Hu Ge

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