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Giorgio Armani - la-prima

LA PRIMA,
PERFECT FOR ANY OCCASION

Inspired by the original 1995 Giorgio Armani design and in response to the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design. An expression of luxury in the brand’s purest style, la Prima is now available in new shapes and colours.

La Prima, the bag that encapsulates my idea of elegance and personality, of style and function, came from the need to offer an emancipated and sophisticated woman an accessory fit for her wardrobe. A practical bag and therefore roomy and pleasant to use, yet unmistakably Armani in design. Focusing on quality and understatement, I can say that I have created a bag which, in an extremely natural way, depicted and continues to depict my idea of feminine style.

 

NEW SHAPES AND COLOURS

This season, the la Prima collection is enriched with new shapes and lines, bearing distinctive elements of Giorgio Armani style: decorative pleats and rounded edges, an homage to the brand’s iconic jackets that underlines aesthetic consistency. An extensive array of accessories complements the selection, with small leather goods and belts that reflect the bag’s signature characteristics.

Shop la Prima bagsShop la Prima accessories

EXCLUSIVE PALETTE
A delicate pastel tone in perfect harmony with the season is a feature of the Online Exclusive versions. Explore the special styles.
DISCOVER THE COLLECTION FOR MEN

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