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Giorgio Armani - la-prima


La Prima, as the name suggests, refers to Giorgio Armani's first real venture into the complex yet fascinating world of accessories. Designed in 1995, as a response to growing demand for complementary but functional wardrobe additions in an ever-changing and dynamic environment, the elegant style takes inspiration from the Nineties original.

La Prima, the bag that encapsulates my idea of elegance and personality, of style and function, came from the need to offer an emancipated and sophisticated woman an accessory fit for her wardrobe. A practical bag and therefore roomy and pleasant to use, yet unmistakably Armani in design. Focusing on quality and understatement, I can say that I have created a bag which, in an extremely natural way, depicted and continues to depict my idea of feminine style.

Giorgio Armani

Androgynous femininity in a bag

Reflecting the same principles behind the construction of the tailored jacket, in the roundness of the cuts and the darts that shape volumes, la Prima bag reiterates Giorgio Armani's sense of coherence, a trait that has distinguished his design process throughout the years. A natural extension of his fluid and precise apparel offering, the bag perfectly melds form and function to create an essential, beautifully crafted piece where the details leave a distinct mark.

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