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ABOUT THE EXHIBITION SPACE

On April 30th, 2015 Giorgio Armani opened Armani/Silos in Milan's Via Bergognone 40 to mark 40 years of his career. Originally the granary of a major international company constructed in 1950 and measuring around 4,500 square meters on four levels, ‘[he] decided to call it silos because this building used to store food, which is, of course, essential for life. For [him], just as much as food, clothes are also a part of life.’

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THE BACKGROUND ON ARMANI/SILOS

The search for simplicity, eliminating unnecessary ornamentation and everything that is superfluous, coupled with a preference for regular geometric shapes and a desire for uniformity have produced a sober yet monumental building based on the rule of order and rigor: a rational response to practical needs, with spaces demonstrating respect for the original architecture. By preserving the building’s unusual established form, recalling a beehive, a metaphor for industriousness, the renovation of the exhibition space reinforces the designer’s aesthetic philosophy and creative dynamism.

The space includes not only the exhibition areas but also a gift shop and an open-plan indoor coffee shop, as well as housing a digital archive.

Armani/Silos offers an overview of over 40 years of the designer’s career, including 400 outfits and 200 accessories from Giorgio Armani’s ready-to-wear collections from 1980 to the present.

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Giorgio Armani has said: ‘setting up Armani/Silos, deciding what to exhibit and how, focusing on the themes that best represent a way of thinking and a style – all this helped me look back on my 40-year career in a passionate but balanced way. Because fashion, which seems to want to live in an eternal present, needs to reflect on itself and its own roots in order to face the future. Through this process of reflection, we see how fashion accompanies and often anticipates important social changes. Remembering what we were like in the past can help us understand what we might be in the future.’

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