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Emporio Armani - ea7-italia-team-tokyo


‘It’s an honour and privilege to dress the Italian Olympic and Paralympic teams, especially in these times. We’re living in a period that requires great commitment. In order to emerge from the present
situation, we must rediscover our humanity, loyalty and commitment, something that athletes do every day, giving us an excellent example to follow.’
- Giorgio Armani.

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The ties between Giorgio Armani and the sports world is in a constant state of evolution, expressed through hard work and allegiance to one’s own values.
This approach reaches its peak at the Tokyo 2021 Olympics and Paralympics, followed by the Beijing Winter Olympics in 2022. On all the aforementioned occasions, EA7 Emporio Armani will be the official outfitter of Team Italia, in collaboration with CONI (The Italian National Olympics Committee) and CIP (The Italian Paralympics Committee).

This unwavering commitment is also embodied in the brand’s support of Obiettivo 3, a sports foundation established by Italian racing driver and paracyclist, Alex Zanardi. It encourages and gives space to disabled athletes, standing with them during their Paralympics journey, transcending all barriers and prejudice.
In such a difficult, delicate moment in history, this clothing collection sends a strong message of commitment and support, by reaffirming a sense of unity and belonging, as evoked by the Italian national anthem which is featured on interior of the clothing.

Together with the Italian National Olympic Committee, EA7 pays tribute to Japan through three of its most famous symbols:

The Rising Sun is visually reinterpreted using the colours of the Italian flag

The word “Italia” is written in Kanji, Japan’s vertical writing system

In the Shintō religion, Torii are the entrance gateways to Jinja shrines; they are depicted in the letter “T” of “Italia”

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