Privé Haute Couture Fashion Show

It is the Haute Couture collections that tell the story of Giorgio Armani's journey, his sense of freedom, his independence from fleeting trends. The Privé collection, presented for the first time at Palazzo Orsini, the heart of the Atelier where the clothes are born and take shape, pays homage to the city of Milan.

"Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone." – Giorgio Armani

See all of the looks

AN EXCLUSIVE INSIDER'S VIEW

giorgio_armani_prive_couture_spring_summer_2021_backstage_00000

giorgio_armani_prive_couture_spring_summer_2021_backstage_00001

giorgio_armani_prive_couture_spring_summer_2021_backstage_00002

giorgio_armani_prive_couture_spring_summer_2021_backstage_00003

giorgio_armani_prive_couture_spring_summer_2021_backstage_00004

giorgio_armani_prive_couture_spring_summer_2021_backstage_00005

giorgio_armani_prive_couture_spring_summer_2021_backstage_00006

giorgio_armani_prive_couture_spring_summer_2021_backstage_00007

giorgio_armani_prive_couture_spring_summer_2021_backstage_00008

giorgio_armani_prive_couture_spring_summer_2021_backstage_00009

giorgio_armani_prive_couture_spring_summer_2021_backstage_00010

giorgio_armani_prive_couture_spring_summer_2021_backstage_00011

giorgio_armani_prive_couture_spring_summer_2021_backstage_00012

giorgio_armani_prive_couture_spring_summer_2021_backstage_00013

giorgio_armani_prive_couture_spring_summer_2021_backstage_00014

giorgio_armani_prive_couture_spring_summer_2021_backstage_00016

giorgio_armani_prive_couture_spring_summer_2021_backstage_00017

giorgio_armani_prive_couture_spring_summer_2021_backstage_00018

giorgio_armani_prive_couture_spring_summer_2021_backstage_00019

giorgio_armani_prive_couture_spring_summer_2021_backstage_00020

giorgio_armani_prive_couture_spring_summer_2021_backstage_00022

giorgio_armani_prive_couture_spring_summer_2021_backstage_00023

giorgio_armani_prive_couture_spring_summer_2021_backstage_00024

giorgio_armani_prive_couture_spring_summer_2021_backstage_00025

giorgio_armani_prive_couture_spring_summer_2021_backstage_00026

giorgio_armani_prive_couture_spring_summer_2021_backstage_00028

giorgio_armani_prive_couture_spring_summer_2021_backstage_00030

giorgio_armani_prive_couture_spring_summer_2021_backstage_00032

giorgio_armani_prive_couture_spring_summer_2021_backstage_00033

giorgio_armani_prive_couture_spring_summer_2021_backstage_00034

giorgio_armani_prive_couture_spring_summer_2021_backstage_00036

giorgio_armani_prive_couture_spring_summer_2021_backstage_00037

giorgio_armani_prive_couture_spring_summer_2021_backstage_00038

giorgio_armani_prive_couture_spring_summer_2021_backstage_00039

giorgio_armani_prive_couture_spring_summer_2021_backstage_00040

giorgio_armani_prive_couture_spring_summer_2021_backstage_00041

A SPECIAL SETTING

MILAN

Giorgio Armani has chosen to dedicate the collection to his adoptive city, bringing Haute Couture back to Milan after years of showing in Paris. The decision was born from the desire to highlight the uniqueness and excellence of Made in Italy, with the intent that Milan reprise its role of international prestige.

VIA BORGONUOVO

The designer has chosen and continues to choose Milan, as a place to live and a way of life, in an act of love towards the city. The collection is presented in the Palazzo Orsini headquarters located in via Borgonuovo 11, among neoclassical interiors and eighteenth-century frescoes of an elegant historic building that perfectly reflects Italian style and savoir-faire.

THE ATELIER