Rocco Ritchie is the new protagonist of That’s so Armani. With his natural style, he embodies the Giorgio Armani essence by blending elegance and authenticity. Through garments and accessories defined by refined details and soft tailoring, he expresses the maison’s heritage and conveys it through his own individuality.
- Upton Line single-breasted jacket in stretch cashmere drapBrown + 1 color
- Polo shirt Cashmere pure interlockBrown + 1 color
- Trouser Cashmere regular fit solid stretch drapBrown + 1 color
- Virgin single-breasted jacket with peak lapels Black + 1 color
- Trouser Cashmere regular fit solid stretch drapBlack + 1 color
- Leather loafersBlack + 1 color
- Jersey t-shirt in stretch viscose with a crew neck IconNavy Blue + 2 colors
Francesca Hayward, star of contemporary ballet, joins the That’s So Armani project, bringing her natural elegance and expressive strength into dialogue with the maison’s aesthetic.
- Reversible leather beltBlack + 2 colors
- Single-breasted waistcoat in virgin woolNavy Blue + 1 color
- Dress shirt in soft cotton with a spread collar Light blue + 1 color
- Straight leg trousers in virgin wool Navy Blue + 1 color
Internationally renowned actor, Édgar Ramírez takes part in the That’s so Armani project, embodying through his determined personality the aesthetic codes of the selection that brings together the maison’s most iconic pieces.
- Stretch polo in viscose jersey with buttonless collarNavy Blue + 8 colors
- Stretch polo in viscose jersey with buttonless collarBlack + 8 colors
That’s So Armani celebrates the cornerstones of its timeless style through garments designed for a male audience, yet defined by fluid construction and a genderless attitude. Precious fabrics and a palette blending natural shades with deep navy blues and blacks complete the collection.
Upton Line single-breasted jacket in stretch cashmere drapBrown + 1 colorPolo shirt Cashmere pure interlockBrown + 1 color- Cotton shirt in slim-fit jersey with classic collar IconWhite + 1 color
- Crew neck jumper in pure cashmere interlock IconNavy Blue + 1 color
- Short cashmere jumper with topstitched crew neck IconNavy Blue + 1 color
Discover the new edition of That’s So Armani.
Iconic velvet with rich, deep hues, cashmere yarn, superfine wool, and silk offer a uniquely tactile experience, shaping the timeless lines of deconstructed and comfortable pieces.
- Suede slip on with threading and rubber sole Navy Blue + 5 colors
- Single-breasted waistcoat in virgin woolBlack + 1 color
- Button-down shirt in fluid stretch fabric Black + 3 colors
- Straight leg trousers in virgin wool Black + 1 color
Maisie Peters, an emerging talent on the British pop scene, takes part in the That’s So Armani project, bringing her fresh and personal vision into dialogue with the brand’s aesthetic of soft tailoring and fine fabrics such as vicuña, cashmere, and superfine wool.
“My sound reflects my identity. It deepens, shifts, but never loses its roots.” — Maisie Peters
- Single-breasted Soho line suit in virgin woolBlack + 1 color
- Button-down shirt in fluid stretch fabric White + 3 colors
- Leather Derby shoesBlack
WOMEN’S SPRING SUMMER 2026 COLLECTION
- Leather Derby shoesBlack
- Technical single-breasted jacket with two buttons IconNavy Blue + 1 color
- Silk regimental jacquard tieBlue + 1 color
- Cashmere jacket in an unlined double-breasted design IconNavy Blue + 1 color
- Stretch shirt in cotton with a mandarin collar IconNavy Blue + 2 colors
