Rocco Ritchie is the new protagonist of That’s so Armani. With his natural style, he embodies the Giorgio Armani essence by blending elegance and authenticity. Through garments and accessories defined by refined details and soft tailoring, he expresses the maison’s heritage and conveys it through his own individuality.

Francesca Hayward, star of contemporary ballet, joins the That’s So Armani project, bringing her natural elegance and expressive strength into dialogue with the maison’s aesthetic.

Internationally renowned actor, Édgar Ramírez takes part in the That’s so Armani project, embodying through his determined personality the aesthetic codes of the selection that brings together the maison’s most iconic pieces.

That’s So Armani celebrates the cornerstones of its timeless style through garments designed for a male audience, yet defined by fluid construction and a genderless attitude. Precious fabrics and a palette blending natural shades with deep navy blues and blacks complete the collection.

Discover the new edition of That’s So Armani.

Iconic velvet with rich, deep hues, cashmere yarn, superfine wool, and silk offer a uniquely tactile experience, shaping the timeless lines of deconstructed and comfortable pieces.

Maisie Peters, an emerging talent on the British pop scene, takes part in the That’s So Armani project, bringing her fresh and personal vision into dialogue with the brand’s aesthetic of soft tailoring and fine fabrics such as vicuña, cashmere, and superfine wool.

“My sound reflects my identity. It deepens, shifts, but never loses its roots.” — Maisie Peters