APULIA REGENERATIVE COTTON PROJECTOn the occasion of World Environment Day in June 2023, the Armani Group presented the Apulia Regenerative Cotton Project in collaboration with the Sustainable Markets Initiative's Fashion Task Force and the Circular Bioeconomy Alliance. The project is coordinated by the European Forest Institute (EFI) together with the Council for Agricultural Research and Economics (CREA) and PRETATERRA.
An ambitious experimental project, it aims to create an agroforestry regenerative cotton site and to carry out scientific tests and evaluations of new methods for implementing cotton production systems in Italy. This offers the opportunity to improve landscape diversity, water and soil quality, and all services related to biodiversity.
This innovative approach responds to the growing global demand for sustainable fashion and ensures traceable and resilient value chains, as well as resource security.
Over five years, the agricultural site in Rutigliano, Apulia, will be one of the first field experiments in Europe to test agroforestry cotton with alternative tree species and regenerative practices.
This innovative approach responds to the growing global demand for sustainable fashion and ensures traceable and resilient value chains, as well as resource security.
Over five years, the agricultural site in Rutigliano, Apulia, will be one of the first field experiments in Europe to test agroforestry cotton with alternative tree species and regenerative practices.
THE REGENERATIVE COTTON T-SHIRTAvailable in white and blue, the Giorgio Armani short-sleeved crew-neck T-shirt has an essential and elegant style and is customized with the designer's signature made of biodegradable lyocell.
The garment is housed in a special blue box, made of recycled, velvet-lined paper, and FSC® certified.
The garment is housed in a special blue box, made of recycled, velvet-lined paper, and FSC® certified.
THE DIGITAL PRODUCT PASSPORTEach garment features a QR code that guarantees its authenticity and traceability, providing details on suppliers and the production process.
It will be possible to view a map showing the locations and the process carried out by individual suppliers for each phase, from cotton cultivation to the production of the finished product and its packaging. The QR code also includes sections describing the characteristics of the product and packaging and the certification details.
This information constitutes the Digital Product Passport.
It will be possible to view a map showing the locations and the process carried out by individual suppliers for each phase, from cotton cultivation to the production of the finished product and its packaging. The QR code also includes sections describing the characteristics of the product and packaging and the certification details.
This information constitutes the Digital Product Passport.
THE REGENAGRI CERTIFICATIONRegenagri is an international initiative that certifies the content of products grown using the regenerative method, ensuring soil health, efficient water use, and the safeguarding of biodiversity.
Each supplier and every process has been verified to obtain the Regenagri certification of the supply chain, which attests to the traceability of the product from the raw material to the finished product.
The project's certification is further evidence of the Armani Group's commitment to sustainability.
The project's certification is further evidence of the Armani Group's commitment to sustainability.
