Inspired by the original 1995 Giorgio Armani design and in response to the high demand for elegant, functional pieces, la Prima is a collection of bags that epitomises the artisan evolution of Italian design. An expression of luxury in the brand’s purest style, la Prima is now available in new shapes and colours.
“La Prima, the bag that encapsulates my idea of elegance and personality, of style and function, came from the need to offer an emancipated and sophisticated woman an accessory fit for her wardrobe. A practical bag and therefore roomy and pleasant to use, yet unmistakably Armani in design. Focusing on quality and understatement, I can say that I have created a bag which, in an extremely natural way, depicted and continues to depict my idea of feminine style.”
The la Prima family expands with new models and styles that reflect the season’s spirit. See palmellato leather in a new light with ombre shading that follows the bag’s profiles, while monochromatic stitching gives life to romantic, feminine floral motifs on the iconic shoulder bag. A new messenger bag, larger than ever before and designed to accessorise casual city looks, adds to the selection of daytime bags.
A delicate pastel tone in perfect harmony with the season is a feature of the Online Exclusive versions. Explore the special styles.
