Overtime Generation is a meeting point between past and future, a story that brings different generations together through shared values, where authenticity, quality, and passion become a common language.

The project comes to life through the reinterpretation of two iconic EA7 sneaker models: the legendary Black & White and Pride.

Two sneakers that have shaped the brand's identity are now reimagined with a contemporary design language, preserving the values that made them instantly recognizable while introducing details, materials, and finishes that speak to a new generation.

Overtime Generation is where tradition meets innovation, because true icons continue to evolve alongside the people who wear them.

Born from the evolution of the iconic EA7 Black & White Runner, this reinterpretation refreshes one of the brand's historic models through a clean, contemporary aesthetic, where performance and urban style come together in perfect balance.

The upper, crafted from smooth leather, suede, and technical materials, creates a refined interplay of textures, giving the sneaker a versatile character that naturally adapts to every moment of the day. Completed with a palette of neutral tones and refined detailing, Black & White embodies the perfect balance of heritage, innovation, and contemporary style.

The new EA7 Pride reinterprets one of the brand's most iconic models, preserving its original identity while updating it with modern proportions, clean lines, and premium materials.

The upper combines smooth leather and suede, delivering lightness and flexibility. Pride blends contemporary elegance with a sporting spirit, confirming itself as a sneaker designed to accompany every moment of the day.