Simple elegance and natural grace. These are the principles that inspire Giorgio Armani's signature fashion collections.

These concepts are naturally reflected in the make-up as well. Armani make-up does not conceal or transform; it is designed to highlight the natural beauty of each individual.

Armani/Beauty's smoothing primers, impalpable foundations and concealers uncover and enhance the complexion with a natural effect.

The eyeshadow palettes cover a colour spectrum ranging from soft, natural colours to bright, high-intensity shades. In both cases, the products are silky and modulable and provide an incredible finish.

The brand offers balms, lipsticks and lip glosses in intense, long-lasting shades: there is a perfect Armani lipstick for every woman.