Rocco Ritchie is the new protagonist of That’s so Armani. With his natural style, he embodies the Giorgio Armani essence by blending elegance and authenticity. Through garments and accessories defined by refined details and soft tailoring, he expresses the maison’s heritage and conveys it through his own individuality.
- Upton Line single-breasted jacket in stretch cashmere drapBrown + 1 color
- Polo shirt Cashmere pure interlockBrown + 1 color
- Trouser Cashmere regular fit solid stretch drapBrown + 1 color
- Pure virgin wool Soho line single-breasted jacketBlack + 1 color
- Trouser Cashmere regular fit solid stretch drapBlack + 1 color
- Leather loafersBlack + 1 color
- Icon Crew-neck T-shirt in stretch viscose jerseyNavy Blue + 2 colors
Francesca Hayward, star of contemporary ballet, joins the That’s So Armani project, bringing her natural elegance and expressive strength into dialogue with the maison’s aesthetic.
- Reversible leather beltBlack + 2 colors
- Single-breasted waistcoat in virgin woolNavy Blue + 1 color
- Regular-fit classic cotton shirtLight blue + 1 color
- Virgin wool flat-front trousersNavy Blue + 1 color
Internationally renowned actor, Édgar Ramírez takes part in the That’s so Armani project, embodying through his determined personality the aesthetic codes of the selection that brings together the maison’s most iconic pieces.
- ASV stretch viscose jersey short-sleeved polo shirtNavy Blue + 8 colors
- ASV stretch viscose jersey short-sleeved polo shirtBlack + 8 colors
- Icon single-breasted jacket in cuproNavy Blue
That’s So Armani celebrates the cornerstones of its timeless style through garments designed for a male audience, yet defined by fluid construction and a genderless attitude. Precious fabrics and a palette blending natural shades with deep navy blues and blacks complete the collection.
Upton Line single-breasted jacket in stretch cashmere drapBrown + 1 colorPolo shirt Cashmere pure interlockBrown + 1 color- Icon slim-fit, cotton jersey shirtWhite + 1 color
- Icon cupro drawstring trousersNavy Blue
- Icon cashmere interlock crew-neck jumperNavy Blue + 1 color
- Short-sleeved cashmere Icon jumperNavy Blue + 1 color
Discover the new edition of That’s So Armani.
Iconic velvet with rich, deep hues, cashmere yarn, superfine wool, and silk offer a uniquely tactile experience, shaping the timeless lines of deconstructed and comfortable pieces.
- Galleria 3 suede slip-ons Navy Blue + 5 colors
- Single-breasted waistcoat in virgin woolBlack + 1 color
- Stretch fabric shirt with collar staysBlack + 3 colors
- Virgin wool flat-front trousersBlack + 1 color
Maisie Peters, an emerging talent on the British pop scene, takes part in the That’s So Armani project, bringing her fresh and personal vision into dialogue with the brand’s aesthetic of soft tailoring and fine fabrics such as vicuña, cashmere, and superfine wool.
“My sound reflects my identity. It deepens, shifts, but never loses its roots.” — Maisie Peters
- Single-breasted Soho line suit in virgin woolBlack + 1 color
- Stretch fabric shirt with collar staysWhite + 3 colors
- Leather Derby shoesBlack
WOMEN’S SPRING SUMMER 2026 COLLECTION
- Leather Derby shoesBlack
- Icon single-breasted jacket in technical waffle fabricNavy Blue + 1 color
- Silk regimental jacquard tieBlue + 1 color
- Icon double-breasted jacket in fulled cashmere interlockNavy Blue + 1 color
- Plain-knit stretch cotton Icon shirtNavy Blue + 2 colors
